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Building Loyalty on Experiences, Not Points
Loyalty programs have typically centered on “give and get” rewards, primarily through points systems. The more you spend, the more points you accumulate, the more you get back. But as consumers have...
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Do You Need a Loyalty Program to Drive Customer Loyalty?
Originally posted in Loyalty360 and the CMB Research Blog By Judy Melanson In early July, shoppers at Shaw’s, Albertsons, Acme, Jewel-Osco and Star were greeted at the door and asked to hand in their...
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When is a Loyalty Program Member More Trouble than He’s Worth?
Originally posted in the CMB Research Blog By Judy Melanson Recently, the US Supreme Court heard an argument from frequent flyer Binyomin Ginsberg, whose membership in Northwest’s WorldPerks program...
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